Love Island Advertising watchdogs launch social media survival kit for contestants Try Independent Minds free for 1 month Make sure youre upfront and clear when youre being paid to post The has partnered with ITV to launch a survival kit to help contestants stick to the rules when promoting paid content. The ASAs guidance comes in the form of a checklist, which aims to encourage former Islanders to be upfront and clear with their followers when posting an advertisement on their social media platforms. The watchdogs rules regarding paid for posts, which apply to all influencers and celebrities, require them to be obviously identifiable as advertisements. If, however, consumers have to play detective in order to work out whether what they see is in fact a commercial post, the person who posted it could face an ASA investigation. Given the popularity and success of Love Island, many brands and companies may look to enter into commercial partnerships with contestants as a quick and effective way of reaching and promoting directly to their social media followers, the ASA states. While there is nothing wrong with that, its important that all parties know and understand how and when the advertising rules apply to them to ensure the public arent being misled. The ASAs survival kit encourages former stars of the reality TV show to spell it out when theyre promoting a product, ideally with an indicative hashtag such as ad that is clearly visible in the post i.e. not hidden away at the end of a caption. It also offers guidance on discount codes, stating: If youre being rewarded for sales from a discount code or affiliate link in a post you need to say this is an ad. If only some of the linksor content relate to the promoted product you need to make clear which parts of the post are an ad. The ASAs guidelines also states that gifted products count as payment in kind and are therefore advertisements. This means that if a Love Island star wants to post about a freebie theyve received, they must clearly inform their followers that the post is an advertisement. ASA chief executive Guy Parker said: Our checklist is a quick and effective way of helping Love Islanders ensure their social media posts stick to the rules and avoid misleading their followers. Our message is simple: make sure youre upfront and clear when youre being paid to post. Several social media influencers have come under fire with the ASA in recent months for their posts, including Louise Thompson, Millie Mackintosh, and Marnie Simpson. Be inspired with the latest lifestyle trends Be inspired with the latest lifestyle trends Register with your social account or to log in You can find our Community Guidelines in full Create a commenting name to join the debate Create a commenting name to join the debate Create a commenting name to join the debate You can find our Community Guidelines in full Create a commenting name to join the debate Create a commenting name to join the debate Create a commenting name to join the debate Enter your email to follow new comments on this article. Are you sure you want to submit this vote? Are you sure you want to mark this comment as inappropriate? Are you sure you want to mark this comment as inappropriate? Are you sure you want to delete this comment?